Writings
Explore my selection of fashion thoughts, which combine a
selection of writing exploring the industry.
"MARENA x Bloomingdale's"
Capstone Project​​
​
In an era where luxury fashion is evolving to meet the demands of conscious consumers, Marena x Bloomingdale’s introduces a groundbreaking collaboration that fuses Peruvian craftsmanship, sustainability, and contemporary resort wear.
"Flabelus Villa"
Future Store Project​
​
Flabelus Villas is an immersive retail experience that brings the spirit of Spain to life in the heart of Miami. Set within a traditional two-story Spanish-style villa in Coconut Grove, the concept blends heritage, innovation, and Mediterranean elegance.
"Hermes Marketing Case Study"
FSF Case Study​
​
Refaire revolutionizes Hermes by blending tradition with innovation, enabling customers and artisans to co-create extraordinary pieces through immersive AR experiences.
"Moncler Aspen Pop-Up"
Pop-Up
​
From the concept to the execution planning of a pop-up, we’ve created the Aspen x Moncler pop-up. We analyzed the company overview, learned the purpose and mission, and designed and organized the pop-up.
"Theory Kids Brand Extension"
Developing a Private Brand Line ​
​
Theory is expanding its product offering with the introduction of Theory Kids, a line dedicated to providing timeless, minimalist clothing for children. Theory Kids will merge the brand’s signature modern aesthetic and commitment to high-quality craftsmanship with the functionality and comfort essential for children's wear.
"Loro Piana New Fragrance Launch"
Product Brief
After many trials and ideations, I developed a new product launch for Loro Piana: a fragrance dedicated to all their customers eager to experience the fine scents of luxury.
"UNMUTE by NOYZ"
AD Campaign Pitch Deck​
​
Awaken the concealed desires within UNMUTE by Noyz, the fragrance that amplifies your voice. The abstract fashion film explores the transformative power of scent, unraveling the quieted voices within and bringing them into the light.
"Polène Miami Flagship Store"
Creating a Small-Format Flagship Store​
​
Polène’s Miami Design District Flagship Store merges Parisian elegance with Miami’s luxury retail scene, offering a sculptural, minimalist shopping experience alongside the Signature Polène Café, creating a destination for quiet luxury enthusiasts.
"Amaru Pillows"
Sustainable Company
​
From concept to execution, my team and I have developed a new business idea that fosters communities in Peru and helps the environment by recycling materials to create our latest products.
"Nordstrom Company Analysis"
Buying team
This merchandising presentation delves deep into Nordstrom's company profile and marketplace analysis, concluding with a 6-month buying plan and assortment plans.